Sowing Seeds.
Shifting Perceptions.
foundational elements for fresh thinking
Life, liberty & the pursuit of better tax outcomes
Putting a new twist on a familiar, culturally derived rallying cry to position H&R Block on the side of the people. Bringing the liberating spirit of that call to action with a stylistic and cheeky use of visual censorship. While the campaign anchored around some rather spectacular OOH placements, it also extended across paid digital media, organic social and local office print promotions. The Las Vegas geo-fence gave us extra permission to go bold. Our boldness drove real traffic to local tax offices.
You know TED, right?
I’ve had the privilege to volunteer alongside several of my very talented creative colleagues at H&R Block to develop the 360-degree branding for TEDxKC’s triumphant return to in-person events. Our 2024 work was recognized as a Top 10 winner at the AIGA Kansas City A20 Design Awards, and received unmistakably high praise from TEDxKC founder Mike Lundgren. They liked it so much, in fact, we were asked to take on the brand work for the event's return in 2026.
Pre-construction campaign concept for Opus by 2Life communities working to build a new more accessible co-op model for senior living in the Boston suburbs.
Pre-construction campaign concept for Opus by 2Life communities working to build a new more accessible co-op model for senior living in the Boston suburbs.
Campaign concept development work for American Seniors Housing Association, a non-profit advocacy organization for the senior living industry.
Campaign concept development work for American Seniors Housing Association, a non-profit advocacy organization for the senior living industry.
Campaign concept development work for American Seniors Housing Association, a non-profit advocacy organization for the senior living industry.
Agency conference collateral developed for GlynnDevins to drive attendee engagement and new business interest. The work boldly built upon emerging insights our agency authored on the underestimated staffing challenges facing the senior living industry.
Agency conference collateral developed for GlynnDevins to drive attendee engagement and new business interest. The work boldly built upon emerging insights our agency authored on the underestimated staffing challenges facing the senior living industry.
Agency conference collateral developed for GlynnDevins to drive attendee engagement and new business interest. The work boldly built upon emerging insights our agency authored on the underestimated staffing challenges facing the senior living industry.
Agency conference collateral developed for GlynnDevins to drive attendee engagement and new business interest. The work boldly built upon emerging insights our agency authored on the underestimated staffing challenges facing the senior living industry.
Development of new José Olé brand direction actionable tagline, and overarching content strategy leveraged across a full website redesign, social channels, and in-store promotion.
Development of new José Olé brand direction actionable tagline, and overarching content strategy leveraged across a full website redesign, social channels, and in-store promotion.
Development of new José Olé brand direction actionable tagline, and overarching content strategy leveraged across a full website redesign, social channels, and in-store promotion.
Development of new José Olé brand direction actionable tagline, and overarching content strategy leveraged across a full website redesign, social channels, and in-store promotion.
Development of new José Olé brand direction actionable tagline, and overarching content strategy leveraged across a full website redesign, social channels, and in-store promotion.
Simple, clear rallying cry CTA created for pitch of the 2017 US Census regional outreach project.
Simple, clear rallying cry CTA created for pitch of the 2017 US Census regional outreach project.
Simple, clear rallying cry CTA created for pitch of the 2017 US Census regional outreach project.